Bay Area's Forward-Thinking Listing Agent

Sell Smarter.
Close for More.

AI-powered pricing. Drone video. Targeted social campaigns. A 19-point marketing plan built to attract the most qualified buyers and get you top dollar — fast.

Get Your Free Home Valuation → See the Marketing Plan
$3.2M
Highest Sale
8+
Oakland Homes Sold
80k+
eXp Realty Network
19
Point Marketing Plan

Proven Track Record

Results That Speak for Themselves

Recent sales across Oakland's most sought-after neighborhoods — from Trestle Glen to Montclair.

SOLD
Farragut Ave
Oakland, CA 94610
$3,200,000
SOLD
Fairbanks Ave
Oakland, CA 94610
$1,695,000
SOLD
Barrows Rd
Oakland, CA 94610
$1,595,000
SOLD
Fairlane Dr
Oakland, CA 94611
$1,495,000
SOLD
Balfour Ave
Oakland, CA 94610
$1,495,000
SOLD
Trestle Glen Rd
Oakland, CA 94610
$1,495,000
SOLD
Chelton Dr
Oakland, CA 94611
$1,495,000
SOLD
Norwood Ave
Oakland, CA 94610
$975,000

The Process

7 Steps to Seller Success

Every successful sale follows a proven formula. Here's how we get you from listed to closed for maximum value.

1
📊
Pricing
AI-powered comparative market analysis plus local expertise to set a price that attracts maximum buyers and sparks competitive offers — not just the first one.
2
🔧
Condition
A pre-listing walkthrough identifies exactly what to fix, what to leave, and what ROI you can expect from each improvement. No guesswork, no wasted spend.
3
🛋️
Staging
Professional staging guidance transforms your home into a lifestyle buyers can see themselves living. Staged homes sell 88% faster and for 20% more on average.
4
📣
Marketing
Drone video, 3D walkthrough tours, targeted social ads, MLS syndication, broker network blasts, and a dedicated property website — all executed before Day 1.
5
📞
Communication
Same-day responses, weekly market reports, and real-time showing feedback. You're never wondering what's happening — you always know exactly where things stand.
6
🤝
Negotiation
Multiple offer management, escalation clause strategy, and 15+ years of Bay Area deal experience. Every offer is analyzed against market data before you decide.
7
🔑
Closing
Complete coordination of inspections, appraisals, title, and closing documents — with you at every step. We attend closing personally to ensure a seamless handoff.

The Marketing Arsenal

19-Point Plan + Modern Firepower

While other agents list your home and wait, we run a full-stack campaign that puts your property in front of the most qualified buyers — everywhere they look.

🤖
AI-Powered
Smart Pricing Intelligence
Real-time CMA with AI signal analysis. We find the exact price band that maximizes buyer traffic AND net proceeds — not just a number on a page.
🚁
Cinematic
Drone Aerial + Video Tour
Professional photography and FAA-licensed drone footage. Every listing gets a full cinematic package — because the first showing is online.
🏠
Immersive
3D Virtual Walkthrough
Matterport 3D tours let buyers fully experience your home before scheduling a visit. Only serious, pre-qualified buyers show up in person.
📱
Social
Targeted Facebook & Instagram Ads
Paid campaigns targeting buyers by income, life stage, location, and intent signals. Your home reaches people who can actually afford it — not just anyone scrolling.
🎵
Viral Reach
TikTok & YouTube Distribution
Short-form video tours and YouTube SEO drive organic traffic and social shares. Your listing gets seen by thousands of potential buyers for free.
🌐
Digital
Dedicated Property Website
A standalone landing page for your home — professional, shareable, and optimized for search. Every piece of marketing links back to it.
🔗
Maximum Exposure
MLS + All Portals
Zillow, Redfin, Realtor.com, Trulia — synced and live within 24 hours of listing. Every buyer portal covered, every detail verified.
🌍
Global Network
eXp Realty — 80,000+ Agents
Your home is personally promoted to one of the world's largest agent networks — including relocation buyers from across the country and internationally.
📬
Neighborhood
Circle Prospecting + Just Listed Postcards
Personal outreach to 200+ neighbors and targeted direct mail to likely move-up buyers nearby. Often generates referrals before the first open house.
📋
Open Houses
Broker Caravans + Public Opens
Agent-only broker previews generate early buzz. Weekend open houses with premium marketing materials drive multiple serious buyers through on the same weekend.
📊
Intelligence
Weekly Market Reports
Real-time data on competing listings, price reductions, and days-on-market trends. We adapt strategy in real time — you're never flying blind.
📲
Tech-Forward
QR Code Sign Rider + Instant Info
Every yard sign links to your property site via QR code. Drive-by buyers get full details, photos, and contact info in 5 seconds.

The Commitment

10+ Customer Service — My Personal Promise

This isn't just a transaction. Here's exactly what you can expect from me, in writing.

✓
Return all calls and emails the same day — every time, no exceptions.
✓
Help you obtain the highest possible price in the shortest possible time.
✓
Advise on strategic pricing and staging before we go live.
✓
Implement the full 19-Point Marketing Plan on every listing.
✓
Present every offer in person and walk you through each one.
✓
Negotiate every offer on your behalf with full market intelligence.
✓
Monitor the buyer's loan process so there are no surprises at the close.
✓
Coordinate and attend closing personally — and follow up after.
✓
Be radically honest with you — even when the truth is hard to hear.
✓
Treat your home like it's my own listing — because my reputation depends on it.

Nothing Falls Through the Cracks

80+ Step Listing Management Process

From the first walkthrough to post-closing follow-up — every task is tracked, verified, and handled.

Pre-Listing
Prepare AI-powered CMA valuation
Preview comparable active listings
Prepare all agreements & disclosures
Order preliminary title report
Identify improvements & ROI
Build the staging plan
Go Live
Professional photography + drone
3D Matterport virtual tour
Cinematic video production
MLS listing + all portal syndication
Dedicated property website live
Social media ad campaign launch
Circle prospecting + Just Listed postcards
Broker network blast + preview
Open house scheduled + promoted
Active & Under Contract
Weekly market intelligence reports
Real-time showing feedback delivery
Offer review + net sheet analysis
Multiple offer strategy management
Inspection + appraisal coordination
Lender loan process monitoring
Title + escrow management
Closing & Beyond
Attend closing personally
Review all closing documents
Verify accuracy of final numbers
Follow up one week post-close
Coordinate possession transfer

Ready to Sell?

Let's Find Out What Your Home Is Worth

Free, no-obligation home valuation. I'll show you exactly what your home could sell for and how I'd market it — no pressure, just data.

📞 Call (510) 918-7584
📞 (510) 918-7584 ✉️ Matthew@MyRealEstatePlug.com 🌐 MyRealEstatePlug.com

Matthew Sewell · DRE #02030780 · eXp Realty of California